Ohhhhh, y’all. Our Bloom fall study of Let’s All Be Brave? It’s going to be sooo good. Wasn’t our announcement video SO stinkin’ fun?

Quietly taking notes during the video shoot with Annie, Jessica and Angie…well, I can testify that these next few weeks of reading in community is going to inspire and challenge you to do (and not do) things you’ve never imagined. We can’t wait to hear your stories!

Is this your first Bloom study? Let us know in comments.  Are you returning? DO tell what other studies you’ve joined. New or veteran Bloomanista, please keep reading for what you’ll need to know over the next several weeks.

What to expect

Each week you’ll get to visit with our Bloom hosts Jessica Turner and Angie Smith via video as they talk through several chapters at a time with Annie DownsRobin Dance  will continue supporting the videos with companion blog posts and conversation in comments and in our Facebook Group.

How to join us

Taking part in a Bloom {in}courage book club is as easy as 1, 2, 3:

  1. Pick up a copy of Let’s All Be Brave as soon as possible (it’s on sale at DaySpring but it’s fine to shop locally or even try your library).
  2. Read at our pace (schedule below) or complete the book at your convenience. New videos and blog posts will be published each Monday and Thursday during the duration of the study. When you subscribe to Bloom you won’t even worry about forgetting-we’ll send you email reminders!
  3. Share your thoughts (we really, really want to hear from you). There are several ways to engage the Bloom Team:
  • LIKE the Bloom Facebook Page and invite your friends to do the same. This is a general page available throughout the year.
  • Comment to blog posts. It is such an encouragement to the Bloom Team when we can hear how much you’re enjoying the study or how a particular video, chapter or section resonates with you. We also love to see you interacting with other readers in the comment thread–friendships are born when like minds connect.
  • JOIN the Let’s All Be Brave Bloom Facebook Group. (NOW closed. PLEASE continue to engage with us on the posts themselves and in your favorite social media networks.  If you’re a little chattier, this might be the perfect place for you to engage. It’s a Closed Group to begin, but we’ll eventually make it a Secret Group for readers. And…there might be a special something extra for you when the study concludes!
  • We’ll look for you on Twitter and Instagram. Post your favorite quotes, tell us how you’re becoming more brave and share what you’re learning. Be sure to tag all your updates with @incourage #inbooks so we don’t miss them.

Let’s All Be Brave content will always be available here on the Bloom page, enabling you to watch videos and read the posts anytime, even if you begin the study after our official start date–there’s no such thing as “missing”.

(But be sure to subscribe to Bloom (in)courage emails so you’ll receive every update; it really is the best way to keep current.)



Bloom book club is special for many reasons but perhaps the loveliest is our Sponsored Book Opportunity:   If you are able to purchase a book for someone in need, DaySpring has set up a “Sponsored Book” option for you. 

What are Sponsored Books? Books purchased by our Bloom community, in addition to book donations by the publisher and DaySpring. We understand there are readers who couldn’t take part in a Bloom study because they can’t afford to buy a book; Sponsored books meet that need for many.

Should you decide to purchase your copy of Let’s All Be Brave at DaySpring AND buy a sponsored copy for another reader, you can receive free shipping by using the code BLOOMBOOK. This code is valid on any two-book purchase, so it will work if you’d like to purchase two books for yourself, two sponsored books or one of each.

PLEASE NOTE: There are two different product codes for Let’s All Be Brave–one for personal copies and another for Sponsored Books:

  Let's All Be Brave

You MUST choose one of each if you’re buying a copy for yourself and a sponsored book!!

Wanna know just how much this means to those who receive sponsored copies?  Read it in their own words–your generosity has incredible impact.

If you have any questions about the sponsored program, you can visit the FAQ page found here.



Thursday, October 2nd: – Form opened to request free sponsored books (reserved only for those not able to otherwise participate due to financial need). Will close when all books are spoken for or by Sunday, October 5th. Forms are now closed. Book sponsorships are still needed to help cover requests.

Monday, October 6th – Giveaway!

Thursday, October 9th – Giveaway winners announced, sponsorship reminders and last minute housekeeping

Monday, October 13th – Video 1, Introduce the author

Thursday, October 16th – Video 2, Chapters 1-3 (pp. 17-48)

Monday, October 20th – Video 3, Chapters 4-5 (pp. 49-70)

Thursday, October 23rd – Video 4, Chapters 6-8 (pp. 71-98)

Monday, October 27th – Video 5, Chapters 9-10 (pp. 99-120)

Thursday, October 30th – Video 6, Chapters 11-12 (pp. 121-134)

Monday, November 3rd – Video 7, Chapters 13-14 (pp. 135-152)

Thursday, November 6th – Video 8, Chapters 15-16 (pp. 153-170)

Monday, November 10th – Video 9, Chapters 17-20 (pp. 170-204)

Thursday, November 13th – Recap & Good-byes

Monday, November 17th – Something fun from the community

Let us know if you have questions. Leave a note in comments and we’ll reply as soon as we can.

Order your book now and you’ll receive it in time to get started. Also, why not invite a friend to join you (and us)? We’re convinced more IS merrier!

We’re eager for how the Lord is going to use this study to make us braver women–you won’t be the same by the time we turn the last page….

With love,

JessicaAngie & Robin

  • Nanette

    Happy dance! I joined the Bloom club with “Pursue the Intentional Life” by Jean Fleming. Love it! Enjoyed being in the fb group and interacting with others reading the book. In fact one of the ladies and I still connect every now and then. Forever sisters! I can testify about using an older book selection. This summer I along with some college age ladies read thru “What Women Fear” by Angie. We loved having the additional resource of the Bloom Book club! Thank you ladies for your servant hearts!

    • Robin Dance


      It was so much fun getting to know you a little last time! I’m so glad you’re back for another study (and this one is gonna be great! Can you tell how much I love it?).

  • Susan

    This is my first Bloom Book Club! So excited!

    • Robin Dance

      Susan!! Welcome–we hope it will be the first of many :).

  • Martha

    WooHOO!!! Our book club is also reading this book during the month of October! How perfect!

    • Robin Dance


      Well, now; you’ll be a Star Student :). Feel free to send brownies to yours truly ;) :).

  • Heather

    I’ve been following Annie’s blog for the past year or so and I absolutely love her. I’m about half-way through Let’s All Be Brave and this Bloom Book Club will be the incentive I need to pick it up again. (Note, I didn’t put the book down because it isn’t good – it’s pretty fabulous! Life just got in the way!)

    • Robin Dance

      Oh, Heather…tell us about LIFE! It does have its distractions…

      And Annie IS pretty lovable. Reading this book will confirm that over and over.

  • Megan

    I’m very excited about this and can’t wait for a more in depth read of this great book. But I am pretty disappointed by the fact that most of the discussion is going to take place on Facebook, which I do not have. I feel like this is an ongoing issue with Incourage. It was impossible to participate in the Incourage community groups without having a Facebook. It’s just disheartening for those of us without Facebook who would otherwise be excited to participate.

    • Robin Dance


      I PROMISE–if you’ll engage right here in comments, we’ll be thrilled. My preference is actually the comment thread but we offer Facebook for those who are more comfortable there. Thank you for your thoughts :).


  • Melaina Maney

    My first time on bloom book club :-) Love Annie Downs! Can’t wait to start

    • Robin Dance

      Yes! Glad to hear it :).

  • Becky

    This will be my first Bloom book study. I’m excited to get started. I don’t have many women around me as friends so I’m hoping some online friendships might be made through this study.

    • Robin Dance


      I bet you’ll connect with a new friend or two (or…more???). There’s a lot of energy once we get started.

  • Pattie

    I’m learning to be brave. I just got this book so I look forward to reading it with you all. Usually life gets in my way with finishing these studies, so hopefully I can start and finish strong this go-round. :)

    • Robin Dance

      I’m praying for that, Pattie. For you and all of us. We know that’s a real possibility for many, so we’ll do our part to keep you engaged :).

  • Samantha Limon

    First timer to the Bloom book club! I’m excited! (:

  • Lyli @ 3-D Lessons for Life

    Yay! :)

  • Tricia

    First timer, looking forward to it! :)

  • Laura richardson

    This is my first bookclub

  • Robin Dance

    Laura, Tricia and Samantha,

    Oooo, we’re glad to have you here. Hope this begins a trend of online studies for you :).

  • Kathy B

    Yay I’m excited about this! This is my first book club.

  • Annette Davidson

    This is the first study I am going to participate in. I am so excited. Will the videos be sent to my e-mail address for me to view at anytime or is there only a specific time you can view this? I wrote all the dates on my calendar but want to make sure they will be available to watch anytime that day. Thank you for helping a newbie get started in my first on-line bible study.
    Blessings to you,
    Annette Davidson

    • Robin Dance

      Hey Annette,

      The videos and blog posts will be sent to the email address you registered if you clicked the link to subscribe here: This is different than the regular incourage subscription.

      Once the posts and videos are made public, they’re available to view at your convenience! We don’t limit the times they’re available (and you can even watch/read entire series we’ve already completed).

      I’m SO EXCITED you’re **this** excited :).

      Be sure to re-read this post because it might answer additional questions that come up!! :)

  • Jessie

    This is my first Bloom Book Club! I have LIKED the FB page, and have requested to join group. Oh, and subscribed to email. All I have to do is purchase book.

    • Robin Dance

      Wahooo!! That’s the FUN step, Jessie!

  • laurie

    We met Annie Downs at a mother-daughter event at our church in her hometown, Marietta, GA and think she is absolutely AMAZING!!! My daughter bought her books and loves the one she has read so far. Would this book club be appropriate for her? She is a very bright, mature freshman in high schoo…the same HS Annie graduated from :) LMK asap thanks!

  • Cyndi

    Yay! I am so excited. This is my first Bloom book club too :)

  • amy

    Love Bloom Book Club! I don’t usually comment or use the Facebook group but this time I think I will make the effort. The book is $3.99 on Kindle Amazon at the moment! Awesome…grabbed it this morning!

    • Robin Dance

      Isn’t that a bargain, Amy? We’re thankful there’s such an affordable option for our readers!

    • Robin Dance

      And I hope this comment won’t be your last ;)

  • Celia

    This is my first bokclub! I’m so excited! I lovecAnnie Downs’ books! This is such an awesome thing!

  • Rachel Rusticus @redeemingher

    This will be first book club with Bloom! Hoping to receive a sponsored copy when the request opens up…thanks to all who are bravely blessing another!!

  • Tori

    Hi There! This is my first time with an online book club! Very excited!

  • Angela

    I got very schoolgirl giddy! Love the book, already finished it actually because it came out right when I needed to hear those words (Thank. You. Annie!). Great choice (in)courage, great choice. And now I’m excited to join the community, read the book again, and dive deeper!

    • Robin Dance

      I love hearing all these women who’ve ALREADY read Annie’s book! Y’all are going to add SO much to our conversations :).

  • Cleo Tomlin

    This is my first study and am really excited about it. I am a 75 year old woman and looking forward to learning from you young women. Thank you.

    • Robin Dance


      Honey…your comment blessed my socks right off my feet. Mercy…we’re so eager to learn from YOU! Don’t be shy in comments, please.

      • Sue

        Am right there with you Cleo. I’m a 68 year old and was so blessed by the younger women in the summer Book Club with Jean Flemming. Couldn’t wait to get started. I have finished a couple of chapters in Annie’s book and loving it!

  • Lisa Spidle

    So stinking excited to be doing this book study! I love Annie, I love this book! Can’t wait to get started. I giggled throughout the video. I know I’ll be giggling some more. You ladies rock! Thank you for doing this.

  • Lisa


    This is my 2nd Bloom book study! I’m looking forward to it!
    Thank you for the encouragement!


  • Kat

    I commented over on the FB page, but wanted to say hey here as well. I’m Kat, from Richmond, VA, & this will be my first Bloom book study! I’m such a nerd & love a good book study – this will be my first online experience. I also just happened to pick up the book a couple of weeks ago after having considered getting it since it came out – now I’m so glad I did!

    • Robin Dance

      That sounds downright providential, Kat :). Look forward to hearing your thoughts as we journey together.

  • Crystal

    This is my first time and I’m super excited

  • Esther

    Hi there ladies!

    As long as I manage to find a book in time, this will be my first study! I’ve been wanting to join one since I found (in)courage, and this study matches up almost exactly with my university break, so I finally may be able to squish it in!! So excited, loved the video!!!

    Esther xx

    • Robin Dance

      Squish it in…yes! That! It’s very easy to read and you’ll feel something stirring within as you do. I DO hope you get your hands on a book (it’s $3.99 on Kindle if that helps) :).

  • Kim M

    Back again for my 3rd study! Started with A Million Little Ways by Emily Freeman (awesome)…I look forward to them now each season!

  • rosie

    This is going to be my first. Looking forward to this new experience.

  • Katie

    I’ve never done a book study! Looking forward to it!

  • Kaitlin Evans

    I’m excited to try and obtain a sponsored copy!!!!

  • Melissa Ens

    This is my second Bloom study. The first I did was Emily’s Million Little Ways which I loved so much. I can’t wait to do this one and might even read it with my 13 yr old daughter because that would be so fun! She already loves Annie and will love seeing her in person, I’m sure. And as a side note, Annie posted on her instagram recently that Let’s All Be Brave is $3.79 right now for the kindle version. I don’t know if you folks mind sharing that or not, but it was helpful for me! (Though I love paper books more, I might not have gotten it at this point otherwise.) Looking forward to the journey with you all! :)

    • Robin Dance

      Yes! We’ve mentioned the sale price on Kindle, so thank you for thinking to include it here in comments. How FUN if you and your daughter go through it together! It’s a wonderful message to women of all ages. Maybe even the sooner, the better :).

  • alyson

    This will be my first book study with you and I’m super excited :) have joined the Facebook group too

  • Missy Knox

    This is my first study with this group. How perfect that the theme is bravery as I head off to the MOPS International convention whose theme is Be You, Bravely!

  • debbie p

    This is great & perfect timing. First time joining the book club.

  • Jodie

    This is my first book club study with you all. Perfect book for this season of my life. Excited to dig in.

  • Jen

    New to the blog and the book club. Can’t wait to dive in!

  • Tiffany

    New to the Bloom book club. Excited to study with these ladies, familiar faces from If:Equip and looking forward to studying with all of you as well.

  • Tara

    My first Bloom book study! I’m so excited about this book study! I’m trying a 30 book challenge and read 30 books by May! I’m pumped this is one book I get to read for this challenge!

  • Julie Hodges

    I am a newbee got my book already and have started read I am ready and willing to be brave…

  • Melissa

    Just signed up for my first Bloom book club. So happy! Also, just ordered the book. :-)

  • Tessa

    Hi! This is my first bloom studyand I am so excited! I actually just read the book and loved it so much that I wanted to read it again! It will be fun to do it with all of you!

  • Rachel

    This is my first book club. I have just had a big life adjustment, with a new ministry, feeling a bit overwhelmed and under equipped to handle the new ministry. But I know that I have a bigger God than I can even imagine. It is time to be brave, and do the ministry that the Lord has provided for the Glory of God. Excited to be going on this journey with You All. Blessings

    • Robin Dance

      Well…timing can mean so much, Rachel. I pray “Let’s All Be Brave” is an empowering and equipping ministry to you.

  • Susan

    Just got my copy and am so excited to give this a try! I am being challenged to put myself out there for a lot of new things lately-especially things that scare me a bit. A study like this is one of those things. I somehow always end up feeling inadequate or not “whatever” enough and have stayed away from studies for years(literally!) but I get the feeling this is going to be something different-especially after watching the intro vid!!

    • Robin Dance


      YOU ARE ENOUGH because the God Who indwells you is enough!! :) SO glad you’re being brave by joining us. See? You just took a “next” step :).

  • Lisa Smith

    So excited! This is my first Bloom study. I purchased the book and am ready to get started…can’t wait.

  • Nikki

    This is my first Bloom book study. My moms group is reading this book for our book club as well. Very excited to get started

  • Robin Dance

    Y’all. Your excitement is palpable. It is wonderful to see so many people just discovering Bloom and my hope is that you’ll stick with us to the end. Because I KNOW what’s in store and it gets better each week!! :)

  • Lisabeth

    The book just arrived and I am already hooked. My first Bloom book club.
    Can’t wait to get started!

  • Robbi

    Looking forward to my first Bloom Study!

  • Susan Wood

    I am excited!

  • Carolyn L

    I’m looking forward to my first Bloom Book Club experience. Just downloaded the book to my Kindle app. Can’t wait to start!

  • Kaylee

    This is my first Bloom book study! I’m looking forward to reading this book with you all!

  • Martha

    My first bloom book club! So looking forward to it! Can’t wait for my book to arrive. Thank you sponsor!

  • Kate Kupenova

    Thank you for giving me the chance to have the sponsered copy. I just received it and I’m looking forward to starting reading and studying it with all of you.

    • Cassandra

      Same with me.

  • Cassandra

    This is my first of the sort and am extremely excited. I know God has a purpose.

  • Ginger Passmore

    I just joined and I’m a newbie to the Bloom Book studies! I requested to join the FB group and can’t wait to get started with this one! I picked up my book tonight! :)

  • JoJo Sutis

    I’m a newbie!!! Got my book and sooooo excited!!! YAYYYY:))))

  • Tracey

    First study – needed something since church sucks right now

  • Stacy

    This is going to be my first Bloom Book. I met Annie F. Downs when she spoke at SpringHill Camps in October in Michigan. Absolutely loved meeting her. Can’t wait to start reading her book.

  • Bethanie Ryan


    I’m really excited to read this book! I want to let you know though, that I just went to the Facebook group page and it’s already listed as a closed group. I know the e-mail we received 2 days ago said that the group would be closed on the 20th. I just wanted to let you know in case a mistake had been made.

    God bless,

    • Robin Dance

      Hey Bethanie,

      You’re right–our Let’s All Be Brave FB Group IS Closed. When I said we were closing it, it meant closed to NEW MEMBERS :). The difference b/t an Open and Closed FB Group is that anyone can add themselves to an Open Group; a Closed Group requires an administrator to approve entry (basically anyone who requests to join will be admitted). Everyone who has requested to join up until this morning even has been added (yaaaeee!).

      Sorry for any confusion and thank you for making sure we were on top of it (and SORRY for my delayed reply–I’ve been out of town over the weekend and not checking comments closely.).

  • Lisa H.

    I just found this – is it too late to join?


    • Robin Dance

      No, Lisa!! We’d love to have you read along. The FB Group is now closed to new members, but that’s only one of our many ways to connect. Subscribe to Bloom emails (link above in post), read through our posts on Mondays and Thursdays and comment there :). We’d LOVE to hear from you and any newcomers who find us after our start!!


      • Lisa H.

        Thanks, Robin – I’m looking forward to it!