Bring on the cupcakes and coffee (and some glitter for good measure), we are celebrating today!
Today is the day that we announce the name change of the popular Christian women’s blogging and social media conference, Relevant. Relevant is now Allume Social!
What? Why? Where did that come from?
It all started when someone said to me, “have you asked RELEVANT magazine what they think about you being called Relevant?” Hmmm, um, nope, haven’t done that. So I did. I emailed the head man over at RELEVANT and asked him what he thought about the fact that our name was the same as theirs. He was very gracious and just let me know that they had the name trademarked. “Well, that settles it, doesn’t it?” We decided to begin the journey of changing the name. And a journey it was. HOURS of research and prayer and council and we finally landed on the name “allume” (say it a few times: ah-loom – just rolls off the tongue, doesn’t it?).
The word “allume” means “light” in French. We, being writers and creatives, have taken liberties with the word which is why we are pronouncing it “ah-loom“. We chose this beautiful word because our vision for all we do is that we let Christ, the Light, come into our souls and bring to light all the dark places, and we in turn reflect that light to the world.
“But wait, ” you’re thinking, “I thought the conference was called allume social?” Oh yes friend, it is. Allume is the new community, and allume social is the conference that falls under the community. Turns out we had a much bigger vision than for just the conference.
Here’s a handy dandy graphic to help explain:
Allume is kind of like a conference all year round. We’ll be rolling out all the goodness in the near future, but in the meantime…
Celebrate with us tonight? We are having a Twitter party celebrating the Allume launch at 9pm EST under hashtag #allume. There will prizes, fun, and proverbial cupcakes. You can find out more by clicking here.
Like Allume on Facebook here.
Follow us on Twitter @allume.