I went to Haiti as part of a team of bloggers with Help One Now, and when I came back, I was convinced of this one thing: As part of the body of Christ, you and I have the power and the resources to change the world. We can put an end to poverty. I’m sure of it.
We can definitely change the world by Christmas. And we can do it without spending anything more than what we’ve already planned.
Here’s the thing. We are all going to shop for stuff. We’re going to make airline reservations. We’re going to buy holiday presents. We’re going to get dog food or cat food or fish food. We’re going to download music from iTunes. We’re going to get batteries for the remote control or for the garage door opener or for the flashlight we keep in the glove box. And, of all the spending we do each year, we’re going to do 40% of it between now and December 25th!
So, what if we could leverage the spending we’re going to do anyway, redirect a portion of it to raise $100K to fund the Legacy Project, and build that school for 150 of the beautiful children living in Haiti?
Pure Charity has partnered with more than 1,000 (1,000!) online retailers! Sign up for a Pure Charity account and, when you shop online and buy stuff, a portion of what you spend goes directly to your Pure Charity giving account. Then, you get to decide how that money gets spent!
Now, if you’re like me (and by that, I mean, a bit skeptical), you’re thinking these shops aren’t the shops where you’d normally buy stuff. But wait! Not so fast. Do any of these online spots sound familiar to you?
Apple, ALDO, Petco, Best Buy, DSW, Banana Republic, American Eagle, Ann Taylor, Ann Taylor LOFT, Crocs, Eddie Bauer, Holiday Inn, American Eagle, Enterprise, Marriott, Kohl’s, J. Crew, Charlotte Russe, Pottery Barn, Family Christian Stores, Avenue, Southwest Airlines, 7 For All Mankind, Priceline, Bloomingdale’s, Dillard’s, Petsmart, Groupon, Target, Walmart, Walgreen’s
Exactly! And, that’s not even the tip of the iceberg. We can change the world, simply by shopping online at the places we already shop. Here’s how:
- Sign up for a Pure Charity account. (“Follow” me, and then scroll down to “Get Started” and set up your own account. Following each other means our giving is compounded, and that means we’ll change the world even faster!) If you’re on Facebook, you can sign in through that, or create an account the old fashioned way.
- Install the browser plugin. This will make it so a Pure Charity icon will pop up when you’re browsing particular stores online (like Target, Gap, even Groupon). If you purchase via the pop up, a percentage of your sales will feed into your charitable giving account. (You spend $, then make $, then give $).
- Register your main credit card with Pure Charity. This is the no-brainer part of the process. When you shop, every time you use your credit or debit card at one of their participating merchants, you receive a percentage of your purchase into your giving account.
- Now, browse the projects (there are many) that you could potentially fund.
- Support your favorite project. We would be thrilled if you’d fund The Legacy Project (to support the current phase, go here), and help build a school for the children at the Yaveh Shemah Home for Children (via bank or debit/credit card). All projects are time specific, with a set amount of $. If that project doesn’t fund by the finish date, Pure Charity refunds the money back into your giving account.
- Share it with friends! There’s a strong social connection to this (a good reason to sign in using Facebook), where you can share buttons and widgets with your friends and followers, to generate interest in a cause you’re passionate about.
If you’re looking to change the world, this is one way to make it happen.
Will you please open your own Pure Charity account and help fund the Legacy Project? Will you please tell your friends? Will you talk about the Legacy Project and Pure Charity on Facebook and Twitter and wherever else your tribe hangs out?
This is you. This is me. This is us. Changing the world.
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